For a long time, I've been afraid to write a bucket list for blogging. I have a list of publications I want a byline in, but I've been subconsciously viewing my blog as a very personal project. Though its an active sample of my writing, assigning goals for its use holds me accountable and almost takes it out of my personal control. Today, though, I'm taking the leap into commitment to my blog. I've started cross posting each cocktail history blog post to liquor.com and to The Southern Coterie, so in some ways it's already gotten serious.
- Marketing. Leveraging my blog to connect with new writing markets and clients will expand the possibilities for my writing career. It should also help me to overcome my aversion to writing about myself and pitching my services.
- Traffic. I've recently reached out to several highly visible bloggers to guest post or regularly contribute to their work. These steps should hopefully boost my traffic and readership, which may aid in marketing.
- Monetization. Though it might not pay any of my bills, using the blog as a passive source of income could provide a few extra dollars for my savings and/or retirement. It may not seem like a lot now, but every dollar put away now is one I don't have to worry about in 40 years.
- Connections. The connections I've made while blogging have been invaluable. It's been a way to connect with other writers and like-minded individuals. Like social media, it's a fantastic way to start conversations with those you admire. After the first connection is established and it's natural, continuing the conversation over coffee is easy. In today's world, that's how some true friendships begin. I love this aspect of the web-based world and will continue to seek out and build these relationships.